{"id":16393,"date":"2024-07-18T11:52:10","date_gmt":"2024-07-18T17:52:10","guid":{"rendered":"https:\/\/cravebooks.com\/blog\/?p=16393"},"modified":"2024-11-07T03:02:09","modified_gmt":"2024-11-07T10:02:09","slug":"email-marketing-for-authors-building-your-reader-community","status":"publish","type":"post","link":"https:\/\/cravebooks.com\/blog\/email-marketing-for-authors-building-your-reader-community\/","title":{"rendered":"Email Marketing for Authors: Building Your Reader Community"},"content":{"rendered":"

Email marketing may be the most important and best use of your book marketing resources, including time, energy, and money. Email marketing for authors involves building your email list\u2014the emails you collect with permission from readers and potential readers\u2014which is one of your most valuable book marketing tools. <\/span><\/p>\n

Why you need an author email list<\/strong><\/h2>\n

Unlike social media accounts, advertising companies, and pretty much any other third-party marketing services, as long as you backup your list, it can\u2019t be taken away from you. Social media platforms can shut down and advertisers may go out of business. Even retailers are known for randomly closing author accounts. But with email marketing for authors, your email list is always available, even when you have to change service providers. Armed with that, you will always have a way to communicate with your readers, no matter what happens.<\/span><\/p>\n

How to collect email addresses<\/strong><\/span>\"Reader<\/h2>\n