{"id":17165,"date":"2025-03-06T11:06:13","date_gmt":"2025-03-06T18:06:13","guid":{"rendered":"https:\/\/cravebooks.com\/blog\/?p=17165"},"modified":"2025-03-06T11:06:13","modified_gmt":"2025-03-06T18:06:13","slug":"the-author-brand-equation-to-sell-without-selling","status":"publish","type":"post","link":"https:\/\/cravebooks.com\/blog\/the-author-brand-equation-to-sell-without-selling\/","title":{"rendered":"The Author Brand Equation To Sell Without Selling"},"content":{"rendered":"

March 4th Edition of the CraveBooks Author Newsletter<\/em><\/p>\n

 <\/p>\n

Your\u00a0Author Brand Power<\/strong>\u00a0is equivalent to\u00a0Your Book\u00b2<\/strong>\u00a0x\u00a0You<\/strong>.<\/p>\n

If you figure out this equation, then you are essentially on autopilot mode.<\/p>\n

It means you’ve mastered the art of selling without selling.<\/span><\/p>\n

It elevates your author brand and books above the sea of other authors competing with you for readers’ attention.<\/p>\n

When you plug in the correct variables to this equation, you will stimulate the rate of growth of your brand, and thus, increase book sales (the ultimate goal, of course\u2026)<\/p>\n

 <\/p>\n

Breaking down the equation<\/h3>\n

Let’s start with Author Brand Power.<\/p>\n

Author Brand Power<\/strong>\u00a0is how effective your name and\u00a0the name of your book\u00a0is at leveraging your readers to sell your books for you.<\/p>\n

The higher your power level = The easier it is to sell books.<\/p>\n

 <\/p>\n

Your Book\u00b2\u00a0<\/strong>is simply, how good your book is \u2014and the power of your book is exponential.<\/p>\n

The quality of your book will influence how quickly your brand grows and spreads organically, i.e. word-of-mouth marketing.<\/p>\n

A great book will compel a reader to share it with other readers \u2014even if they have never heard of the author or title of the book before.<\/p>\n

Think Harry Potter fandom\u2026<\/p>\n

Write a great book and you’ll be primed (not guaranteed) for easier author brand growth.<\/p>\n

 <\/p>\n

You<\/strong>\u00a0is your ability to polarize your readers outside of your book.<\/p>\n

You<\/strong>\u00a0can be broken down into its own equation.<\/p>\n

You<\/strong>\u00a0= Engagement + Humanization + Shared Values<\/p>\n

And\u00a0You<\/strong>\u00a0is not exponential<\/em>\u00a0because no matter how much you increase the value of the 3 elements in the\u00a0You<\/strong>\u00a0equation if your book is crap, readers will be less inclined to share it with other readers.<\/p>\n

 <\/p>\n

How to increase your You value\u2026\u00a0<\/strong><\/p>\n

We can even go a step further and break down the elements in the You equation:<\/p>\n