{"id":17282,"date":"2025-04-08T12:16:34","date_gmt":"2025-04-08T18:16:34","guid":{"rendered":"https:\/\/cravebooks.com\/blog\/?p=17282"},"modified":"2025-04-08T12:16:34","modified_gmt":"2025-04-08T18:16:34","slug":"for-better-book-marketing-results-be-deliberate","status":"publish","type":"post","link":"https:\/\/cravebooks.com\/blog\/for-better-book-marketing-results-be-deliberate\/","title":{"rendered":"For Better Book Marketing Results Be Deliberate"},"content":{"rendered":"<p><em>April 8th Edition of the CraveBooks Author Newsletter<\/em><\/p>\n<p>By Brett Stephan<\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Why does everyone scream at you Quantity! Quantity! Quantity!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Want to get better at book marketing? Then QUANTITY!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You&#8217;ve heard of the Ceramics Story, right?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Story summary:<\/span><\/b><span data-contrast=\"auto\"> A ceramics teacher divided students into two groups. One was graded on <\/span><b><span data-contrast=\"auto\">quantity<\/span><\/b><span data-contrast=\"auto\"> (as many pots as possible), the other on <\/span><b><span data-contrast=\"auto\">quality<\/span><\/b><span data-contrast=\"auto\"> (one perfect pot).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Outcome:<\/span><\/b><span data-contrast=\"auto\"> The <\/span><b><span data-contrast=\"auto\">quantity group<\/span><\/b><span data-contrast=\"auto\"> produced the highest-quality work in the end\u2014because they practiced more, made mistakes, and learned through doing.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Moral:<\/span><\/b><span data-contrast=\"auto\"> More reps = more learning = better results <\/span><i><span data-contrast=\"auto\">eventually<\/span><\/i><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">But then why do so many authors give up <\/span><\/b><b><i><span data-contrast=\"auto\">even after<\/span><\/i><\/b><b><span data-contrast=\"auto\"> they have put in the reps?<\/span><\/b><\/p>\n<p><span data-contrast=\"auto\">What are they missing? <\/span><\/p>\n<p><span data-contrast=\"auto\">What are <\/span><i><span data-contrast=\"auto\">you <\/span><\/i><span data-contrast=\"auto\">missing?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Well, it comes down to this simple variable. This variable determines whether you fall into a cycle of &#8216;Learned Helplessness&#8217; or conquer book marketing.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"none\">Casual vs. Deliberate Improvement<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559737&quot;:2880,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Whether it&#8217;s Facebook ads, email marketing, social media, etc\u2026, your success hinges on your learning. This is the variable that makes you <\/span><i><span data-contrast=\"auto\">or<\/span><\/i><span data-contrast=\"auto\"> breaks you down to the point where you want to throw your phone in a river so you never have to think about Instagram again.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Where authors go wrong is<\/span><i><span data-contrast=\"auto\"> how they are learning<\/span><\/i><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Casual Improvement<\/span><\/b><span data-contrast=\"auto\"> is being able to say you did something once and then &#8220;improved&#8221; the second time you did it. You don&#8217;t know why, but hey \u2014it worked a little better.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Deliberate Improvement<\/span><\/b><span data-contrast=\"auto\"> is doing something multiple times, improving with each repetition, <\/span><i><span data-contrast=\"auto\">and <\/span><\/i><span data-contrast=\"auto\">understanding why you improved.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">You get caught in <\/span><b><span data-contrast=\"auto\">casual improvement<\/span><\/b><span data-contrast=\"auto\"> when you repeat the same thing because a &#8220;guru&#8221; told you that\u2019s what you should be doing. So you do it. Then you do it again. Then again. Until you&#8217;re burnt out because your results are garbage.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In other words, it&#8217;s <\/span><b><span data-contrast=\"auto\">&#8220;Mindless Improvement.&#8221;<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you really want to improve your Facebook ads so they actually convert or create social media content that grows your email list, then you have to stop guessing. You need to be <\/span><i><span data-contrast=\"auto\">deliberate<\/span><\/i><span data-contrast=\"auto\"> with your practice.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To be deliberate, each \u201cpractice session\u201d needs to target a specific part of your performance. Here&#8217;s what that actually looks like:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><b><span data-contrast=\"none\">Facebook Ads<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559737&quot;:2880,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Casual:<\/span><\/b><span data-contrast=\"auto\"> You throw $50 at a boosted post. It gets a few clicks. You run it again with a different picture. Then again with a different headline. You\u2019re \u201ctesting\u201d but not learning.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Deliberate:<\/span><\/b><span data-contrast=\"auto\"> You run 2 ads side by side with <\/span><i><span data-contrast=\"auto\">one variable changed<\/span><\/i><span data-contrast=\"auto\"> (just the headline, for example). You track CTR, CPC, and conversion rate. You take notes. You <\/span><i><span data-contrast=\"auto\">know<\/span><\/i><span data-contrast=\"auto\"> why Ad B worked better \u2014and now you apply that insight to the next round.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;335559737&quot;:2880}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><b><span data-contrast=\"none\">Newsletter Campaign<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559737&quot;:2880,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Casual:<\/span><\/b><span data-contrast=\"auto\"> You send a promo email. It flops. You send another one with a new subject line. Still bad. So you decide to switch fonts, swap emojis, and hope.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Deliberate:<\/span><\/b><span data-contrast=\"auto\"> You isolate the <\/span><i><span data-contrast=\"auto\">subject line<\/span><\/i><span data-contrast=\"auto\">, test two versions on a segment of your list, and track open rates to determine your results. Next, you test CTA placement or storytelling style inside the email. One element at a time. You create a system where every send teaches you something.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;335559737&quot;:2880}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><b><span data-contrast=\"none\">Instagram Post<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559737&quot;:2880,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Casual:<\/span><\/b><span data-contrast=\"auto\"> You post a reel because reels are \u201chot.\u201d Then you post a meme. Then a quote. Some get views. Some don\u2019t. You&#8217;re stuck in a cycle of throw-it-and-see.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Deliberate:<\/span><\/b><span data-contrast=\"auto\"> You plan a week of posts <\/span><i><span data-contrast=\"auto\">focused on improving one thing <\/span><\/i><span data-contrast=\"auto\">\u2014like the hook in the first 3 seconds of your reels. Or your caption style. Or your CTA. You analyze the data after a week. You track patterns. You improve the part that moves the needle.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;335559737&quot;:2880}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Bottom line?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Repetition without intention is noise.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Repetition with analysis is growth.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Be deliberate \u2014or burn out trying to guess your way there.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Author Resources\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/cravebooks.com\/author-services\/list-builder\"><span data-contrast=\"none\">Email List Building Giveaways<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=TNKmvNb494k\"><span data-contrast=\"none\">Author Arrested Over Disturbing Allegations<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=rQJ-XBs9WCg\"><span data-contrast=\"none\">New CraveBooks Partner Shelby Leigh (details to come)<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559737&quot;:2880,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>April 8th Edition of the CraveBooks Author Newsletter By Brett Stephan &nbsp; Why does everyone scream at you Quantity! Quantity! Quantity!\u00a0 Want to get better at book marketing? Then QUANTITY!\u00a0 You&#8217;ve heard of the Ceramics Story, right?\u00a0 Story summary: A ceramics teacher divided students into two groups. One was graded on quantity (as many pots [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":17285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[189,287],"tags":[253,202],"_links":{"self":[{"href":"https:\/\/cravebooks.com\/blog\/wp-json\/wp\/v2\/posts\/17282"}],"collection":[{"href":"https:\/\/cravebooks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cravebooks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cravebooks.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/cravebooks.com\/blog\/wp-json\/wp\/v2\/comments?post=17282"}],"version-history":[{"count":5,"href":"https:\/\/cravebooks.com\/blog\/wp-json\/wp\/v2\/posts\/17282\/revisions"}],"predecessor-version":[{"id":17288,"href":"https:\/\/cravebooks.com\/blog\/wp-json\/wp\/v2\/posts\/17282\/revisions\/17288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cravebooks.com\/blog\/wp-json\/wp\/v2\/media\/17285"}],"wp:attachment":[{"href":"https:\/\/cravebooks.com\/blog\/wp-json\/wp\/v2\/media?parent=17282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cravebooks.com\/blog\/wp-json\/wp\/v2\/categories?post=17282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cravebooks.com\/blog\/wp-json\/wp\/v2\/tags?post=17282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}