Bo Bennett

Bo Bennett

  • Publisher

Your Complete Book Marketing and Promotion Solution

You might have heard of the word "synergy" before. This is the idea that a combined effect is greater than the sum of the parts. This is a very true with book marketing and promotion. Separately, there are many book marketing strategies that might result in increased sales and exposure. However, a complete, well-planned strategy, has the best chance of success largely because of what is called the mere-exposure effect or familiarity principle, or the psychological phenomenon by which people tend to develop a preference for things (in this case, you and your book) merely because they are familiar with them.


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