The Startup Marketing Bible: A Practical Guide To Startup Marketing

Marketing is a demanding role at a startup. You are charged with creating a brand, website, content and generating leads while your startup is burning through investments and the clock is ticking. You don’t have the luxury of a large marketing team. The Startup Marketing Bible is a practical guide to startup marketing. Readers will learn how to: Overcome the challenge of communicating a complex technology Build a smart marketing-sales funnel Produce a lead generating startup website Create powerful content to fuel your brand Run high converting B2B and B2C campaigns Prepare for a successful conference As a bonus, 8 signs your startup is in trouble! Marketing professionals will learn how to work in agile marketing sprints and CEOs and entrepreneurs will gain backstage access to the potential of startup marketing.