Building Insanely Great Products: Some Products Fail, Many Succeed - This Is Their Story

"Building Insanely Great Products: Some Products Fail, Many Succeed - This Is Their Story" by David Fradin takes the reader on an enlightening journey exploring the volatile landscape of product creation and the huge part it plays in the world of business. This insightful book is an indispensable tool for anyone involved in the sphere of product management, development, marketing, or strategy.

Over 50 years of experience distilled into one volume, Fradin combines valuable lessons from the major products he has managed at companies like HP and Apple, and delivers them in an engaging, concise style. This book provides an astute analysis of why certain products fail, and how others make their impactful entry into the market and continue to excel. Fradin scrutinizes and recognizes these key differences, allowing readers to grasp the practical wisdom.

The core belief of this book is that products should be ‘insanely great', which means they need to be meaningful, valuable, and superior in serving customers to make a difference. Fradin teaches how to attain greatness through insights into six key areas of building successful products, like the importance of having a mission, vision, and strategy in place, understanding market problems, and creating a user experience that fosters customer satisfaction to spur success.

Fradin's fluid, relatable writing style draws readers into his wealth of knowledge and unique perspectives regarding product success. The book is full of real-world examples, interesting stories, facts, frameworks, and cutting-edge strategies essential to create a great product.

"Building Insanely Great Products: Some Products Fail, Many Succeed - This Is Their Story" is not just a book, but a guide, a mentor, and a compass directing you towards the creation, management, and delivery of products that meet the standards of being ‘insanely great.' If product ascendency is what you seek, then this is the book you must read. This is more than a book; it's your pathway to ensuring your products beat the odds and make their mark in the marketplace.