Your book promotions are only as good as the email lists you send them to, and with CraveBooks, you can rest assured that your promotions through us are being sent to high quality leads with verified email lists. We now use ZeroBounce, a third-party email verification service that validates every email address entered into our system, including those readers enter to sign up for our book promotion lists.
Third-party email validation not only applies to our reader subscriber lists but also to our list-building giveaways for authors. So you can feel confident that the email lists you receive when you participate in our list-building giveaways consist of valid email addresses owned by real people (not spambots) who aren’t known to complain or abuse their email privileges.
Read on to learn why this is important and how it can help your book sales.
Why Verified Email Lists Matter
A healthy email list makes all the difference in whether your book promotion is seen by readers, making it very important to us at CraveBooks. Our goal is to maintain a high quality of our email subscriber lists over quantity of subscribers. After all, we know you’d rather your book promotion be delivered to real people who actually want to know about it versus a vast list of email addresses with a high percentage that aren’t even real or ever opened.
If you run your own author email list (and if not – why not???), you know the frustration when your emails bounce, receive a low deliverability rate, and drop into spam folders. And the more this happens with your email list, the more it will continue to occur in the future. Email providers score your sending address with reputation points; bounces, unsubscribes, and spam reports drop that reputation score, hurting your deliverability and open rates even more.
Email lists grow unhealthy when spambots spider through the internet, dropping fake email addresses in sign-up forms, or when real people provide fake or never used email addresses to sign-up for a free gift. Third-party verification prevents these addresses from being added to the email subscriber list, ensuring the list remains healthy with real subscribers who open their emails.
In other words, your book promotions and messages sent to readers you’ve gained from CraveBooks promotion services are more likely to be seen, opened, and clicked, leading to increased book sales.
How Third-Party Email Verification Works
The entire process of verification and validation works behind the scenes. When a reader signs up for a CraveBooks email list, including our list-building giveaways, the email is immediately verified by ZeroBounce. The service checks that it’s a real email address that is opened and removes any addresses that are invalid or are known to be spambots, complainers, or abusers. You don’t have to do anything on your end, nor do the readers who are subscribing. Email addresses that pass the test are added to the list and those that do not are removed.
When you invest in book promotions, whether it’s going out in a promotional service’s newsletter or you’re building your own email list, you want to know that real people are going to receive the email. With every email address entering our system now being verified and validated by ZeroBounce, you know that CraveBooks maintains high-quality, healthy subscriber lists.
Feel confident that your CraveBooks promotions are being delivered to the right people who want to know about your book. Rest assured that when you participate in our list-building giveaways, the reader email list you receive has been verified and validated.
Want to know more about ZeroBounce and email verification for your own list? Read their case studies here.
